nothing happens

client: phonewatch / director: milan balog / creative agency: brando dublin

about the work

The spot is built as a small and quiet islet in the torrent of aggression, contests of speed, piling up of attractions, and the effort to shout louder than the others. Nothing happens here. Everybody around is one-upping the others in making a bigger joke, wider smile, more bombastic statement. But here, there is peace. Everybody is waving their hands, trying to get into people’s heads or get them out of their sofas, just to make something happen. And make it happen at the pace of a machine-gun fire staccato if possible, because, otherwise, they could fall asleep, now couldn’t they? And here, nothing... Silence.
 

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