It’s hard to get respect in this world. We all want it. But there are some of us will go to extremes to get it. Especially when getting it involves a physics teacher who’s past his prime winning the attention of a dozen bikini-clad women...and losing the trail on his overbearing wife. Ivan Trojan features in this new T-Mobile campaign whipped up by Saatch&Saatchi with Tomáš Bařina and Jan Velický.
To date, this spot has over 1 million views online. Given that the population of the Czech Republic is only ten times that, we’re pretty confident we’ve got a hit on our hands.
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