pilsner urquell: the first golden lager in the world

client: pilsner urquell / agency: ogilvy / director: tomáš bařina / dop: jan velický

about the work

This is the newest spot for Pilsner Urquell - a film that captures 5 epochs spanning 172 years, and outlines the challenges and triumphs of a beer (and a country) that has seen more change than stay the same, and managed to remain an original throughout. Created by our friends at Ogilvy Prague, and made with the loving touch of Director Tomáš Bařina and DP Jan Velický, this spot is a journey through history.

And imagine being there for all of it? This spot imagines a single character - one young man - who saw all ages of the Pilsner brand, and understands the satisfaction that comes from crafting something with care, dedication, and a desire to make it the very best. We took a page from Pilsner, and tried to do the same with the creation of this project. The result is a narrative not only of Pilsner’s ‘creation myth’, but that of our own country - the Czech Republic. The two are a shared history.

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