škoda auto: spaceback interactive video

client: škoda auto / agency: sinnerschrader / director: dominik miškovský

about the work

Škoda is keeping pace with the speed of advertising, unveiling its newest model - Škoda Rapid Spaceback - with a multi-stage, digital pre-launch campaign. This online, interactive film is a first for Škoda, inviting users to virtually ‘test drive’ the car before it even hits the sales lot in real-time. With this campaign, Boogie also had its own ‘first’: teaming up with the creative people at Sinnerschrader to develop a user-manipulated experience that literally places the audience in the driver’s seat. Users can log on and try the car on for size, testing the interior, exterior, look, feel, and functionality of the Rapid Spaceback.

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